6%-8% of mobile users
are more likely to click on PPC ads that contain phone numbers
52% of people who click
on PPC ads still call the advertiser
PPC Phone leads are
three times more likely to convert
Business wants a call
from the customers. Yes, I am sure huge companies like Amazon would not like
everyone calling them, but they are just an exception.
Even if you are not
selling anything online, you will still be happy to get a call from someone who
wants to know what time you open and close and how to get to your location.
These callers, as you
already know, are potential customers almost ready to buy from you.
Pay per click (PPC) call
tracking singapore campaigns measure their successes by monitoring their online
conversions through form fill ups, e-commerce sales, video views, and email
signups.
But for some business,
most of their conversion happens through the phone. For many advertisers, phone
calls are the bread and butter.
No one will purchase a
7-figure business system over the web. However, they would definitely call to
know more about the system and start the process.
People who call are
often down the sales funnel, whereas, those filling out signup forms are in the
early stages and are not ready to talk to a sales representative.
In the past, call
tracking was not possible over the PPC. Instead, businesses must rely on
unreliable and error-prone methods to keep track of phone calls – creating
separate landing pages, or sometimes, even creating separate websites, using a
different number, or rely on call-center reps to know how they got their
numbers.
But recently, PPC call
tracking in Singapore has evolved. Today, businesses can keep track of their phone calls
to know which keywords users used to call them.
If you want your
visitors to call you, you need to provide a phone number at each touch points –
your ads, landing page and remarketing ads – to increase the chances of them
calling you. So do consider PPC Call
tracking Singapore for your marketing campaigns.
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